Westfield Avenue

Westfield Avenue connects Stratford station with the Queen Elizabeth Olympic Park while providing easy access to surrounding residential and commercial areas.

Promoting active travel and creating spaces for social interaction, this project has transformed the previously unwelcoming, vehicle-oriented thoroughfare into a safe, inviting walking, wheeling and cycling route. Inclusivity and accessibility were integral to the design process, with extensive input from the London Legacy Development Corporation’s Built Environment Access Panel.

To make room for the wider pavements and a dedicated two-way, off-road cycle lane, the original four-lane carriageway is reduced to two lanes. Improved crossings and junction upgrades provide better connectivity for pedestrians and cyclists. And new landscaping, designed by LDA Design, reshapes and enlivens the streetscape while offering shade and wind protection and managing stormwater run-off.

NRP’s detailed microsimulation traffic modelling demonstrated that the improvement works would enhance pedestrian and cyclist access without adversely affecting the road network or bus journey times. Lighting and crowd movement analysis was used to optimise the safety and experience of people attending large events at the Queen Elizabeth Olympic Park. And the scheme was designed with the flexibility to adjust around the ongoing developments lining the route.

We also undertook the detailed design work through to construction, ensuring that all aspects of the project met regulatory standards while fulfilling the clients’ requirements.

Aiming to improve air quality and encourage physical activity, the project aligns with the Mayor of London’s Healthy Streets framework. It is the first in a broader series of highway enhancements led jointly by LLDC and the London Borough of Newham, creating a more attractive, connected local network of active travel routes.